CRM – Prateek Blog

Latest Posts Under: CRM

How Well Do You Think You Know Your Customer?

Businesses are realising of late that customers from both B2B and B2C segments are becoming increasingly fickle and demanding of service providers. Their (unrealistic!) expectations are that the service provider should “anticipate” their needs and provide superior services accordingly. If they are unhappy with the service, they exhibit no qualms, whatsoever, to shift loyalties to …